Website Awards
Success with awards requires knowledge!
Answers to the question in these pages offer you expert advice about awards,
directly from the leading authorities on this topic!

Richard Berends, Webmaster, Website Awards
Expert Answers
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The purpose of Ask the Experts is to provide timely answers to common questions about awards and running award programs. The authors of the answers offer you expert advice based on many years of experience. They run some of the best programs in the world, and they are the leading authorities on the topic of awards. Armed with all the helpful advice in their answers, you will be better prepared to apply for website awards or run a successful award program!
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The Question

Why do people offer Web awards and what's in it for them?

(continued)

Debra Sharp, Webmistress
Mesweet's Awards

In the early days while applying for awards, I came to the realization that offering awards is a great way to get people to visit your site. I wanted them to come to mine, so I started an awards program.

What I got out of it was "hits to my site" and an "ego trip." With every award application, I felt excitement and power. I felt excited that people were applying for my award. I felt power because I was able to choose who did or did not get my award.

After about a year, I realized that I could learn from my award applicants. When visiting an applicant's site, I started to look for new ideas and ways to do things. If they had something I did not know how to do, or a new way to do something, then I would check their HTML source code and find out how they did it. In this way, I learned and improved my own skills.

Now my awards program is more like a hobby. While others may draw, write poetry or go fishing, I spend time in front of my computer reviewing sites for my award. It gives me something to do in my spare time, and I enjoy doing it. So offering Web awards not only gets hits for my site, it's a great learning experience for me!

Jerry Hartzler, Webmaster
Smokin' Award

This is a good question! It is the same question my girlfriend asked me when I showed her my new award site.

Girlfriend: "Wow! That looks neat. What is it?"
Me: "It's an award site. I honor websites that I think deserve it."

Girlfriend: "Cool. Do you make money doing this?"
Me: "Ahhh... No."

Girlfriend: "So, why do you do it?"
Me: "Ummm..."

Girlfriend: "You have wwwaaay too much time on your hands."
Me: "Well, yes. I mean, no. You see..."

Girlfriend: "What have you done for ME lately?"

It is even a question I have asked myself. Especially when I get a rude email from an applicant who didn't make the grade. Or I come home after work and find my mail folder full of submissions, all of which I reply with a "Dear John" letter since they didn't bother to read the @#$%! criteria.

All of these are good reasons for NOT having an award site. So why do I have one?

1.   I like the feeling I get when my site wins an award. It is a form of praise and recognition from others. It is saying to the world, "Hey! Look at my site! It won an award!" So I thought, why not spread this feeling to others by offering an award of my own?
2.   I have an award for a specific hobby. Due to the quality of my award, I feel that I'm filling a well-needed niche.

OK. So what do I get from it?

1.   I like the feeling I get when my award is proudly displayed on another site.
2.   I like to see the hit-counter go up on my award site. And I'm hoping that the traffic will flow to my parent site.
3.   Every once in awhile I get a note from someone saying how much they appreciate my critique, and how they will try harder next time to win my award. That alone is good enough for me to review another 20 applications.

That's my answer to, "Why do people offer Web awards and what's in it for them?"

By the way, I showed this to my girlfriend and she still thinks that I have too much time on my hands.

Geetha Thirunakkarasu, Webmistress
Geetha's Web Design Awards (program closed)

There are various types of web awards, but only a few stand out as the best. Prestigious and high quality award programs offer web awards as a voluntary service to recognize Web achievements and contributions. Offering Web Awards is a SELFLESS service, and it has proved to be an efficient way of improving the quality of websites in terms of design, layout and content, on the part of the award giver as well as the award receiver.

Award givers spend countless hours and dedicate time and effort to maintaining and reviewing websites. Their ultimate goal is to reward only the best and to help make the Internet a better place. They are doing this for their own self satisfaction in helping others with positive attitude.

Award givers work hard with a commitment to improve the Web by showcasing top quality websites. They have great experience and they want to show their appreciation for web excellence. This encourages award givers and award receivers to offer positive contributions and receive a constant flow of positive feedback. Thus, it improves the quality of the web.

Award givers continue to run their award programs successfully to shine as one of the best of the web. They are the finest people who share their knowledge and experience with the world. I would say the process of award offering and applying for awards is, in a true sense, a journey in search of the weightless treasure called "knowledge," which can always be easily carried.

Marie Summers, Webmistress
Shadow Poetry Dragonfly Awards (award program closed)

There are many reasons why award programs are offered, creating benefits for many. Here are just a few:

1.   Generally, when reading the "Purpose" section of an award program you can discover why a webmaster or the owner of a website opened their award program. Occasionally, you will find a fun and unique answer, but most state they are looking to award those who have put many hours and thought into the design and content of a website.
2.   When an award-winning site has earned a great deal of web awards, sometimes the site owner or webmaster may feel an obligation to give something back to the award community for all the honors she or he has collected over a period of time. This creates another outlet site owners and webmasters may use for information, research, and honors.
3.   Running an award program is a great means of advertisement for a site. When a webmaster or owner of a site applies for an award and wins, she or he is asked to display the award and link it back to the award program. The award becomes an advertisement for the program.
   A site may not be well known until it offers a prestigious web award. Once knowledge of the award becomes public, site owners and webmasters start to flock to the award site regardless of the content offered.
4.   An award program gives the judge(s) a unique opportunity to explore pages and sites they may have never stumbled on before. This creates an exposure to information, art, and possibly subjects the judge(s) never thought they would be interested in before.
5.   If an applicant wins an award, the award program lists the winning site in its "Winners" section. This list becomes a valuable resource for surfers and webmasters. The winning sites are examples of what the award giver is looking for, and they offer webmasters countless ideas on ways to design websites.

Without web awards, the Internet might be filled with nothing but cookie-cutter sites where everything looks the same. Web awards encourage webmasters to let their creative juices flow, and they make the Internet a fun and interesting place to be!

Richard Berends, Webmaster
Maestro Awards of Excellence

Often started as a way for webmasters (or web designers) to say thank you for visiting my site, and usually accompanied by an image, these tokens of appreciation have grown into something we now recognize as Website Awards. They have become a service for webmasters who want to know how they can improve their websites and a way to attract more visitors.

Many websites are individual "businesses," and the traffic awards bring can make them more competitive in the tough global free market. But not all websites are a business, of course. A good example of a non-business site is what is known as a "homepage." These are usually websites with personal information ranging from pictures of the kids and pets to favorite hobbies.

There are thousands of awards for all kinds of activities on the web. No matter the type of site, there are millions of websites vying in an online competition to get their work seen. Website Awards can help.

People offer web awards for various reasons:

Competition with other award programs (rating).
Commercial value to services other than awards.
Additional traffic.
Learning different cultures and values of other nations.
Meeting people with similar interests, such as web design.
The "surprise" element.
A way for people to find you, instead of the other way around.
A hobby, listing the best websites in the world (like collecting stamps or coins)

What is in web awards for the seeker?

Many awards have potential commercial value.
A way to improve for your website (not all award givers will tell you, though).
Boosts your motivation and desire to improve your website.
Improves your web presence, depending on the number and quality of awards you have.
Ethical value of your site (something like kid friendly, safe to surf).
Prestige value (if you win some elite awards the world will know it).
The pride and good feelings that come from being a winner and an achiever!

I know there are many more reasons for giving and seeking awards, but they vary from person to person according to their personal tastes. Becoming part of the elite group of webmasters capable of earning good awards from many award programs requires hard work and dedication. It is only possible by a distinctly talented and skilled group of webmasters. Happy awarding!

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The Authors
We would like to thank the authors who took time out of their busy schedules to write the answers in these pages. They wrote them to share the knowledge they gained from years of reviewing websites and operating award programs. By so doing, they are making their expertise available to webmasters at large and helping to improve the quality of websites and awards on the Web. We applaud them for sharing their knowledge!
Please go to the Print Version if you want to print these answers!
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