Website Awards
Success with awards requires knowledge!
Answers to the question in these pages offer you expert advice about awards,
directly from the leading authorities on this topic!

Richard Berends, Webmaster, Website Awards
Expert Answers
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The purpose of Ask the Experts is to provide timely answers to common questions about awards and running award programs. The authors of the answers offer you expert advice based on many years of experience. They run some of the best programs in the world, and they are the leading authorities on the topic of awards. Armed with all the helpful advice in their answers, you will be better prepared to apply for website awards or run a successful award program!
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The Question

What is the proper way to display the awards you have won?

by Peter Eberhard, Webmaster, the ebepe pages
15 August 2002
Editor's Choice

Dave Selig, Webmaster
Ultraweb Awards

There are many good ways to display the awards you have won. The "proper" display involves your style, the overall design of your website, the size and number of awards you have won, the display requirements of the award giver, the display requirements of third parties, and the value of the awards you have won.

If you only have one award, you might consider displaying it on your index page or another prominent page (especially if the award is recognized as one of the world's prestigious awards or the award means something really special to you). The size of the award graphic, however, may present an issue.

If you display many awards, consider using several pages and a textual list of the awards with links to the individual award graphics, or at least to pages containing a limited number of graphics. Placing too many graphics on one page causes slow loading and effectively sends the awards to a mass grave.

Remember, under copyright laws you must follow the award program's rules for displaying the award graphic on your website. Many programs do not permit you to alter their graphics. Unless the award program specifically states that you can alter the award graphic as you deem fit, you need permission from the owner of the program to resize, recolor, or alter the award in any manner. If the program is silent as to altering the graphic, you should assume that you may not alter it.

If the award giver requires you to link the graphic back to the award program, you need to add the link if you want to display the award. Even if a link requirement does not exist, it is respectful to add one. The award giver has honored your website with an award, and this is the least you can do in return.

Should you display the comments that accompany the awards? If they are personalized and praiseworthy, consider adding them to your awards display. They are often interesting and insightful. I do not believe that displaying comments should be required, however. The award graphic represents the award giver's approval of your website, and it speaks volumes in and of itself. Adding too many comments results in "verbal wallpaper" that nobody will want to read.

These are some of the concepts to consider when presenting your awards on the Web. Overall, if you follow the general principles of good website design when you create your honors display, you can't go too far wrong. For motivation, take a look at how some of the fine award sites listed at World's Top Awards display the awards they have won.

Tony Slavin, Webmaster
Canadian Web Awards

Once you have obtained an award that you deem to have merit and the code for the award, you are left with the challenge of where and how to post it on your site. After reviewing numerous award sites and thousands of winning sites, we have compiled the following tips and suggestions:

Since most visitors are guaranteed to see your main page, this is the best place to let them know that your site has been recognized by others as having merit. You can post the actual award or a link to your awards page. Creating an awards page makes the most sense once you have three or more awards.
Since most visitors will see the top part of your page when it loads, we recommend that you place your award or the link to your awards page in this area. If you link, you can create an eye catching button for this purpose.
If the award does not fit well or blend into your page in a way that satisfies you, contact the award site and request modifications or color changes to the graphic. The worst response would be "no," but many awards sites are willing to help.
An awards page is a great place to display all of your awards. You can add a short description of the award and why you feel you earned it, or you can post the comments that came with the award.
You should also add a link on all your pages to your awards page.

Always remember that awards can add prestige to your site and differentiate you from your competitors. Most of the work is done up front during the application and approval process, but if you receive an award and do not post it on your site, then everyone loses. The number one mistake made by award recipients is NOT POSTING the award!

Andrea and Lynda, Webmasters
Premio Fiamma Award (site closed)

It's not rare to discover in some award images great examples of outstanding art. Colours, size, weight, overall fantasy and originality combine to make the little graphic a modern artwork worthy of showcasing. Love them or not, behind an award graphic is hours of hard work and the holy flame of inspiration. In a few pixels it represents the idea of excellence that every award program aspires to reward.

When you win an award, you earned its graphic but this doesn't mean you can use it any way you want. Copyrights laws and RESPECT for the award giver's work impose some basic rules:

1.   Don't resize the graphic in any way.
2.   Use the image in its standard optimisation.
3.   Don't alter the image in any other possible way.
4.   If alternative images are provided, choose the one that best suits your background and graphic style.

Find a proper location in your site for the award graphic. A specific awards page is always good, but we will be happy to agree with you if you have a better idea. Regardless of how you display them, always provide a copyright notice somewhere on the page.

To save space, you can display a graphical or text link to open the award graphic in another page. Beware of using thumbnails for this purpose, however. You could be violating copyright laws, unless you obtained permission from the creators of the graphics.

Some award programs are rated by the different rating services. Because the ratings can mean as much to the award givers as the award graphics mean to you, don't forget to include their ratings when you post the awards. For better navigation, we suggest that you create different pages for "Rated" and "Independent" award programs.

Normally an award giver provides a laudatio, standard or personalised, when rewarding a site. It summarizes the award giver's impressions of your site or the standards and criteria used in the evaluation process, so always provide a little space to display the laudatio together with the award graphic.

Finally, remember to link the award graphic back to the award program. This is maybe the most important way to demonstrate your respect and esteem for the award giver's work.

Jerry Tucker, Webmaster
JerryD's Online Award Program

There seems to be several ways you can display the awards you have won. The most important and easiest way is to have an awards gallery. We like to think that most sites would take the extra time to have an Honors or Laudation page that will describe the award site, indicate it's rating and show the award graphic all at once.

We think the award giver will appreciate this approach and will be more likely than not to upgrade the award they sent you in the first place. It also shows the award giver that his award is highly appreciated and that his site and award has been highlighted to the fullest extent.

Having said this, if it is difficult to find the awards gallery or the laudation page, then the extra work will have been in vain. So be sure to have a good navigation system and a menu that can be quickly and easily found on the first page of your site.

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The Authors
We would like to thank the authors who took time out of their busy schedules to write the answers in these pages. They wrote them to share the knowledge they gained from years of reviewing websites and operating award programs. By so doing, they are making their expertise available to webmasters at large and helping to improve the quality of websites and awards on the Web. We applaud them for sharing their knowledge!
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My sincere thanks to Descendants of Thomas Simms Graves for sponsoring this web site.

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